Amplifi.io assists brands in arranging, refining, and share their product content across various marketplaces.
Project Brief
The business required a centralized solution to manage e-commerce marketplace connections and attributes mappings across multiple platforms.
The existing process—spreadsheet uploads and manual configuration—was error-prone, slow, and non-scalable.
Requirement:
Design a module within Amplifi.io’s System that allows:
- Creating and managing marketplace connections
- Mapping product attributes between the platform and each marketplace
- Automating syndication while ensuring accuracy and reducing manual errors
Business Challenges
Inefficient Operations: Manual, spreadsheet-driven workflows increased turnaround time and risked data inconsistencies across marketplaces.
Scalability Limitations: The existing system couldn’t efficiently support new marketplace integrations or growing product volumes.
Lack of Visibility: Teams had limited insight into connection health, sync status, and data accuracy, affecting operational confidence.
Role and Responsibilities
- Defined the UX strategy and end-to-end design for the module, aligning user needs with business goals.
- Led user research and synthesised findings into personas, empathy maps, and journey maps to guide design decisions.
- Created intuitive user flows and prototypes, collaborating closely with cross-functional teams to ensure technical feasibility.
- Conducted usability testing and design validation during implementation to maintain UX quality and business impact.
To tackle these challenges, I applied the Design Thinking methodology to balance business goals, user needs, and technical feasibility. Through its five stages, I transformed complex workflows into a streamlined, scalable, and intuitive marketplace management experience.
Empathise
Understand the operational ecosystem, user pain points, and workflow bottlenecks in e-commerce syndication.
Research Activities
Stakeholder Interviews:
Conducted with Project Manager, Operations Lead, and Engineering Lead to gather system constraints and business expectations.
User Interviews:
Interviewed 6 Brand Associate – executes product uploads and mapping tasks.
Observation:
Mapped the end-to-end flow of how a product travels from
Amplifi.io → Spreadsheet → Marketplace.
User Journey Map
How Might We Statement
HMW streamline the process to set up connections and mappings within the Channels section, reducing the manual effort required for syndicating product information to marketplaces?
Ideate
Using the insights from Empathise and Define stages, I facilitated a short ideation sprint with the cross-functional team.
Task Flow
High Fidelity Prototype
Outcome Summary
The Channels Module empowered the brand’s operations team to manage multiple marketplaces from one unified experience.
It automated tedious steps, improved visibility, and significantly increased efficiency.
Impact as a UX Designer
- Delivered a research-driven, technically feasible MVP aligned with business KPIs.
- Advocated for user-centric design practices across a cross-functional team.
